However, before you can confidently implement that holistic business strategy, you need to round out the big picture by zeroing in on the market you want to capture.<\/p>\n
Choosing a Holistic Health Niche<\/h2>\n
Whose language do you speak? What kind of people do you seek to help? What problems do you solve? The answers to these questions might be self-evident to you, but if you really want to market your products and services effectively, you need to know these answers by heart. You need to be able to spell out your area of expertise, not only in terms of the products and services you offer, but in terms of who you serve.<\/p>\n
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Centre of Excellence<\/a> offers a good way of thinking about this. Ask yourself, \u201cDoes my business really focus on\u2026\u201d<\/p>\n Although it may seem risky, narrowing your focus on working with a few types of people with a few types of problems is actually the safer bet. It hugely accelerate the way\u00a0 good, old-fashioned word of mouth spreads: When you help one person with her sleeping troubles, and if she knows you actually specialize in people with sleeping troubles, her testimonials will reach further thanks to your specialized focus.<\/p>\n Especially when you\u2019re first starting out, but also when you\u2019re re-envisioning your business, identifying your niche is an amazingly underrated and productive thing to do. Here are a few more excellent resources for small businesses trying to sharpen and clarify their niche:<\/p>\n Maybe you\u2019ve already got a small holistic health business humming along, and now you\u2019re ready to start truly growing it. You may need a website (or a better one). You may need a better plan for getting clients, or maybe you need some digital marketing tools. Here are some resources for each of those.<\/p>\n You can build a quality website without being a techie. Squarespace<\/a> is one of the best resources in the world for this. Some holistic business owners, especially those who sell beautiful products, can use Format<\/a> to display their wares on a gallery-style website. These are great platforms that require minimal technical ability and are perfect for small businesses.<\/p>\n Having more than one income stream is one of the best ways to grow your business while averting risk. For example, have you considered using a print-on-demand drop-shipping provider such as Printful<\/a> to sell unique T-Shirts, mugs, and other products to people who share your values. Depending on your niche, it may be worth considering expanding your service offerings using an aura photography camera,<\/a> and check out our article about starting an aura photography business!<\/a> Arrange and\/or attend speaking engagements. You can stand out from the crowd by being a featured speaker at events, and your willingness to put yourself out there for your business is a selling point. Make a point of seeking out and taking advantage of opportunities to educate people at workshops, public libraries, and health fairs.<\/p>\n Offer awesome referral deals. The best formula for a referral program is \u201csomething for me, something for you\u201d: in other words, you want to offer an incentive for both the existing client as well as the new client. What can you give to people who successfully refer a new client? Make that offer really good, and you could double your business!<\/p>\n Study other businesses that succeed in reaching your target audience. They don\u2019t have to do what you do, but if they\u2019re reaching the people you need to reach, they are worth following and watching. Subscribe to their newsletters and social media pages, and even drop by in person to see if there\u2019s a way you could mutually benefit one another.<\/p>\n\n
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How to Grow Your Holistic Health Business<\/h2>\n
Creating a Clean and User-Friendly Website<\/h3>\n
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<\/p>\nEstablishing Multiple Revenue Streams<\/h3>\n
\nGetting Clients<\/p>\nYou can creatively score clients for your holistic health business in a few ways:<\/h3>\n
Holistic Health Business Marketing Tools<\/h2>\n
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